AI Insights · Timothy · January 2022
Top 5 Film & Television Apps in Turkey Q4 2021
Discover the performance of the top 5 Film & Television apps in Turkey during Q4 2021, showcasing trends in downloads, revenue, and active users.
The fourth quarter of 2021 saw interesting trends for the top 5 Film & Television apps in Turkey, based on data from Sensor Tower. Below, we delve into the performance of BluTV, DilediğinYerde, Netflix, TV+ Movies, Series & Live TV, and MUBI: Stream Great Cinema.
BluTV experienced fluctuations in weekly revenue, with a peak of approximately $49K in early October, dropping to around $25K by late December. Weekly downloads were relatively stable, averaging around 30K, but saw a significant spike to 65.8K in the last week of December. Active users hovered around 270K, with a notable increase to 335.5K in the final week of the quarter.
DilediğinYerde showed a varied revenue pattern, peaking at around $32.5K in mid-October, and ending the quarter at approximately $13K. Weekly downloads mirrored this trend, with a high of 37.2K in mid-October, tapering off to 12.6K by the end of December. Active users peaked around 315K in late October, with a slight decline to 271K by the end of the year.
Netflix maintained a steady weekly revenue, averaging around $15K, with a peak of $18K in late October. Downloads fluctuated, peaking at 126.8K in mid-October and ending the quarter with 86.9K. The app's active users remained strong, averaging around 4M, with a slight dip in November but recovering to approximately 4.1M by the end of December.
TV+ Movies, Series & Live TV exhibited a consistent revenue stream, peaking at $5K in early October and ending the quarter around $2.7K. Weekly downloads were stable, averaging around 28K, with a slight increase to 32K in the last week of December. Active users saw a peak of 133.3K in early October, maintaining around 120K towards the end of the quarter.
MUBI: Stream Great Cinema showed a modest revenue pattern, peaking at approximately $2.9K in mid-October, and maintaining around $2.7K by the end of December. Downloads increased gradually, peaking at 4.4K in the final week of the quarter. Active users followed a similar trend, starting at around 11K in late September and rising to 16.1K by the end of December.
For more detailed insights and data, visit Sensor Tower.
